Attractions in the heart of London

London City attractions:

• The London Eye has become an iconic vision for London. The tallest Ferris wheel in Europe and the most popular paid tourist attraction in the United Kingdom, The London Eye offers a spectacular 443ft high view of the whole of England's capital - and beyond.
• A visit to London isn't complete without a trip to Tate Modern. Britain's national museum of modern and contemporary art from around the world, is located on the bank of the River Thames and is an awe-inspiring experience. The Turbine Hall runs the length of the entire building; you can see amazing work for free by artists such as Matisse, Picasso, Dalí, Pollock, and Warhol.

London site-seeing:

• Take an open top bus tour with the world's leading tour operator; City Sightseeing. With distinctive London buses and friendly staff, the multi-lingual commentary or live guide and an exclusive Kids Commentary in some destinations, sightseeing has never been so much fun. Hop On and Hop Off as much as you like at any of the bus stops on the route and see all the best sights that London city has to offer.
• For a different way to see the magnificence of Westminster Abbey, the Houses of Parliament, including Big Ben, the London Eye, Tower Bridge and much more experience the comfort of a modern, purpose-built, City Cruise sightseeing boat.
• Trafalgar Square, at the heart of London, is one of the city’s most vibrant open spaces. Home to Nelson’s Column, the square is rich in history and provides a platform for new artistic performances and events. A visit to the capital would be incomplete without going to admire the lovely splashing fountains, sighting the celebrated National galleries and of course to feed the pigeons.

London entertainment:

• Within the City of Westminster, the entertainment district of the West End has its focus around Leicester Square: one of the busiest spots in London. Buskers entertain the crowds with anything from a spontaneous song to a political rant, tourists pay to have their faces mocked by fun cartoonists and suburban kids queue to dance the night away.
• With its giant electronic advertisements, Piccadilly Circus is London's theatre district. With many cinemas, bars, clubs and restaurants, including the city's Chinatown district (in Soho), and just to the east, Covent Garden, an area housing speciality shops, Piccadilly Circus is an enormous attraction.
• Notting hill carnival; held each August Bank Holiday since 1966, is the largest street festival celebration in Europe. Every year the streets of the West End come alive with the sounds and smells of Europe’s biggest street festival. Twenty miles of vibrant colourful costumes surround over static sound systems, hundreds of Caribbean food stalls and over 1 million Notting Hill carnival partygoers; be sure to see the biggest celebration of the year.

London cuisine:

• Afternoon Tea at the Ritz is known worldwide and is something that everyone should try at least once in a lifetime.
• First opening its doors in 1871, Rock & Sole Plaice has the coveted title of “London’s oldest fish and chip shop” and worth a visit for this reason alone.

London shopping:

• Europe's busiest shopping street; Oxford Street is home to major department stores and numerous brands' flagship stores such as the well-known Selfridge’s, as well as hundreds of smaller retail and souvenir shops.
• Harrods in Knightsbridge, Britain's most renowned department store and possibly the most famous store in the world is a feature on every tourist 'must-see' list.